Yes, a logo is much more than just a logo. What do I mean but that? Well, let me start by highlighting some of the things that a logo needs to do.
THINGS A LOGO MUST DO
A logo must reflect a personality that your audience what to connect with
A logo must be clear and easy to understand
A logo must have visual appeal
A logo must be paired with typography that is legible and fits the mood
A logo may or may not be a literal representation of what the business does
HOW CAN WE ENSURE A LOGO WORKS
Discuss and define the ideal client the business seeks to attract
Identity the personality the business wants to adopt
Determine the businesses uniqueness
Consider how lines and colours impact on psychology and perception
Work with someone who has years of experience unifying graphics, illustration and typographic elements in a way that feels seamless and natural
If you would like to talk to a designer about your brand, please get in touch
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Image mock up featuring branding by @savannarawson