Travel marketing agency, My Guide promote tourism for a number of European destinations. Their brief was to create a pocket guide that would stand out on the shelf and not blend in.
The guide has been repositioned as an “insiders guide” and features a visually ambiguous and colorful cover image. Stacked typography is modern and cheeky. Information is structured with a number of digestible breakpoints.
Client: My Guide (Montenegro)
Role: Design & Art Direction
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