Liberty is a luxury department store established in 1875. They wanted a new catalogue to showcase male, female and children’s fashion, as well as homewares. Market research revealed 4 types of buyers the catalogue needed to appeal to. Illustration and fantasy on the cover were used to address their target audience and inside the content takes an editorial (rather than catalogue) approach. The pitch was a success.

Client: Liberty of London

Role: Design & Art Direction

Type: Winning Pitch

#luxury #editorial #fashion #retail

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